SamuelPlayford20 and 24

Convergence is when different forms of media or technology start working together or become connected. For example, things like TV, newspapers, and the internet used to be separate, but now you can watch news videos on your phone or read print articles online. It means everything is becoming more linked, making it easier for people to access content in different ways, whenever and wherever they want. Pre-Production poster Storyboard Canva can be used and it can be used in real time as can be edited through links Moodboard Mural can be used, it can be accessed in real time and also gives an infinite editing whiteboard. Location recce Cadrage can be used, cant collaborate on the app but can share it to team members. Production poster Post-production poster Editing software Adobe premier pro and you can digital collaborate through an account. Sound design Logic pro can be used,  there is digital collaboration but its not real time collaboration. Vfx Adobe after effects, you can digit...

    P1 U20 Drink campaign: Yorkshire Tea, "Where everything's done proper" Sean Bean Advertisement youtube link: (YouTube:https://www.youtube.com/watch?v=8cipMoGKXGE&pp=0gcJCdgAo7VqN5tD: 2020: Accessed July 2025)  Billboard:  http://www.dailydooh.com/archives/163877 Screenshotted by me: July 2025 Social media post on instagram: @yorkshiretea: Screenshot by me: July 2025 Aims and Objectives The main aim of this Yorkshire Tea campaign was to grab people’s attention and refresh the brand's image in a fun, memorable way. Using the slogan “Where everything’s done proper” and getting Sean Bean involved helped make the brand stand out. They wanted to remind people that Yorkshire Tea is all about quality and doing things right, while also giving it a modern twist. This helped build awareness and encourage more people to choose Yorkshire Tea over other brands. Target Audience This campaign mainly targets adults in the UK, especially people aged 25 to 60 who enjoy a prope...