Evaluate the adverts (U20:M3)
Monster energy billboard https://www.behance.net/gallery/114591585/Monster-Energy-key-visual-concept Phizzwizzard billboard Billboard Advert The Phizzwizzard billboard follows key conventions used by brands such as Monster Energy . One important convention is the use of a bold and striking colour scheme to attract attention. Our advert uses a bright red background to reflect the strawberry flavour, while Monster Energy uses dark backgrounds with neon green highlights to create a strong visual identity. This shows that bold colours are essential for standing out, so we used this convention to ensure our billboard is eye-catching in busy public spaces. Another key convention is the use of strong product focus and simple layout . Our billboard features a large image of the Phizzwizzard can, supported by strawberry lace graphics and clouds, with minimal text. Monster Energy billboards also often focus heavily on the product with limited wording to keep the design clean and impactfu...