Create the adverts (U20: P4, M3)

 P4 (U20): Create production materials to be used in the original media product.

M3 (U20): Create production material that follows the codes and conventions of the chosen genre for the media product.

P4:

This is our final campaign for Phizzwizzard which is our 'laced with taste campaign", including our social media advert, tv advert an d billboard.

Behind the scenes photo

Final billboard

Final bilboard in context

Final social media advert

Final social media advert in context

Social media ad context:

For the social media advert, the video focuses on a teenager relaxing before drinking PhizzWizard and then experiencing a change in mood and energy. After taking a sip, he begins to see strawberries appear around him, including in the sky, creating a surreal and dream like atmosphere. This then leads into him playing football more confidently, scoring a penalty and performing skills, showing the drink as something that enhances enjoyment and confidence in everyday situations.

 

Final video campaign

Feedback on your campaign

M3:

Location

The location used in the advert is the JCoSS astroturf, which follows common advertising conventions of using relatable, everyday environments. This setting links directly to football and physical activity, reinforcing ideas of energy and movement which are often associated with soft drink adverts. Using a real and familiar location makes the advert more believable and engaging for the target audience, particularly teenagers who are likely to recognise or relate to this environment. It also helps ground the more surreal elements, such as the strawberry sky, making the contrast more effective.

Clothing

The clothing used in the advert is casual football wear, which follows conventions of realism and relatability in advertising. The character is dressed in simple, sporty clothing that reflects what the target audience would typically wear when playing football. This helps the audience connect with the character and see themselves in the situation, making the advert more effective. The lack of complex costume or heavy styling keeps the focus on the product, which is a key convention in drink advertising.

Fx and designs

The design of the advert uses bright colours, fast-paced editing and visually engaging effects, which are key conventions of both TV and social media advertising. The use of red and pink tones links to the strawberry flavour and makes the product stand out, especially in the final promotional screen. The quick cuts and short shot durations match the style of TikTok content, keeping the audience’s attention. The inclusion of surreal visuals, such as strawberries and laces in the sky, exaggerates the flavour and makes the advert more memorable, which is a common technique used in advertising campaigns.