Planning the adverts (U20:P2, P3, M2, D1)
P2 (U20): Create a plan for a cross media advertising campaign in response to a client brief P3 (U20): Create a pre-production plan for the media components in the planned advertising campaign M2 (U20): Justify the choice of planned components by targeted media sector D1 (U20): Discuss the legal and ethical constraints within the planned campaign P2 Content of Each Platform As this is the planning stage, the final slogan and hashtag have not yet been decided. However, the campaign will maintain a consistent visual style, message and brand identity across all platforms. Billboard Advert The billboard will feature: A large, high-resolution image of the Phizzwizzard can A bold red background to match the colour of the drink Strawberry lace graphics to visually represent the flavour, and clouds to represent the adverts A short, punchy slogan, "Laced with taste" The campaign hashtag (to be added once decided) The layout will be simple and bold so that the message c...