Evaluate the adverts (U20:M3)

 Monster energy billboard

https://www.behance.net/gallery/114591585/Monster-Energy-key-visual-concept

Phizzwizzard billboard

Billboard Advert

The Phizzwizzard billboard follows key conventions used by brands such as Monster Energy. One important convention is the use of a bold and striking colour scheme to attract attention. Our advert uses a bright red background to reflect the strawberry flavour, while Monster Energy uses dark backgrounds with neon green highlights to create a strong visual identity. This shows that bold colours are essential for standing out, so we used this convention to ensure our billboard is eye-catching in busy public spaces.

Another key convention is the use of strong product focus and simple layout. Our billboard features a large image of the Phizzwizzard can, supported by strawberry lace graphics and clouds, with minimal text. Monster Energy billboards also often focus heavily on the product with limited wording to keep the design clean and impactful. This is effective because billboards are viewed quickly, so a clear focal point helps the audience instantly understand the message. We followed this convention to maximise clarity and visual impact.

Our planning documents, such as the moodboard and research into conventions, helped us apply these ideas. By analysing Monster Energy’s bold and minimal style, we understood the importance of keeping the design simple but powerful. This influenced our decision to use the short slogan “Laced with taste” and avoid overcrowding the advert. Overall, planning ensured our billboard follows professional industry standards.

Social Media Advert

https://www.youtube.com/shorts/-txmL-tUH2I

The Phizzwizzard social media advert follows conventions used by Monster Energy, particularly through fast-paced and high-energy content. Our advert uses short 10–15 second clips with quick edits to keep the audience engaged. Monster Energy often uses similar techniques on platforms like TikTok and Instagram, especially in action-based or extreme sports content. This shows that fast pacing is important for maintaining attention, so we included it to appeal to our target audience.

Another convention is the use of energetic visuals and lifestyle representation. Our advert shows a transformation in energy levels after drinking Phizzwizzard, linking to football and social activity. Monster Energy adverts often focus on lifestyle, showing people performing at a higher level or engaging in exciting activities. This convention helps the audience associate the product with energy and confidence, so we used it to make our advert more relatable and appealing.

Planning documents such as the storyboard and research into social media trends helped shape our advert. By analysing Monster Energy’s approach to engaging content, we included a call to action and strong branding to encourage sharing. This supports our aim of increasing engagement and making the campaign more interactive. Overall, planning ensured our advert fits modern social media conventions.

TV Advert

https://www.youtube.com/watch?v=lcK_eXsiTTc

The Phizzwizzard TV advert follows key conventions used by Monster Energy, particularly through a clear transformation narrative. In our advert, the character becomes more energetic and confident after drinking Phizzwizzard. Monster Energy adverts often show similar transformations, where individuals perform at a higher level after consuming the drink. This convention is effective because it clearly communicates the product’s impact, so we used it to make our advert memorable.

Another convention is the use of close-up shots and dynamic editing. Our advert includes close-ups of the can opening, slow-motion shots of the drink and fast-paced editing once the action begins. Monster Energy uses similar techniques to emphasise intensity and excitement. These visual elements help engage the audience and create a strong emotional response, which is important for a teenage audience.

Our storyboard and treatment were essential in planning the advert. By mapping out each stage and analysing Monster Energy campaigns, we ensured our advert ends with a final product shot and the slogan “Laced with taste.” This follows a common industry convention of reinforcing brand identity at the end of an advert. Overall, planning allowed us to create a structured and professional TV advert that fits real media practices.